BiS João Pessoa
The Strategic Meeting Point for the iGaming Industry in Northeastern Brazil.
September 16–17, 2026
Tauá Resort
João Pessoa, PB
A New Milestone for the Industry
On September 16 and 17, 2026.João Pessoa will be the setting for a landmark event that will shape the future of the gaming and betting industry in Brazil. The BiS João Pessoa, held at the exclusive Tauá Resort, will bring together the leadership of the iGaming, betting, and lottery industries with regulators, government authorities, and the region’s leading market players in a structured and strategic environment.
By bringing the event to the capital of Paraíba, BiS SiGMA reinforces Northeastern Brazil as a strategic hub for the development of the regulated market. The objective is clear: to foster regional and national dialogue by connecting businesses and public authorities around a legitimate, responsible, and rapidly growing industry.
Why João Pessoa?
João Pessoa was not chosen by chance. The city represents the dynamism and growth potential of the Brazilian market beyond the country’s traditional business hubs. The event in Tauá Resort provides the ideal setting for high-level networking, allowing institutional discussions and business opportunities to take place in an environment of excellence.
Like Brasília, BiS João Pessoa positions itself as the natural forum for discussing public policies, regulatory guidelines, and the path the industry must take to ensure its long-term sustainability.
A Look Toward the Future
BiS João Pessoa takes place at a pivotal moment, marked by the full implementation of Brazil’s federal regulatory framework and the growing importance of state-level operations. By connecting the industry directly with regional discussions, the event helps align expectations and foster collaborative solutions.
More than just a conference, the event establishes itself as a platform for institutional collaboration, capable of driving meaningful impact on the discussions shaping Brazil’s gaming and betting market.
What Lies Ahead
Building on the success of previous editions, BiS João Pessoa now becomes part of the BiS SiGMA strategic ecosystem. The event reinforces the brand’s commitment to maintaining a strong presence wherever the future of the market is being shaped.
The future of the industry depends on regional integration—and BiS João Pessoa is where these conversations take place in a structured, responsible, and strategic environment.
