09:00 - 09:30
Welcome Coffee
BiS João Pessoa
The Strategic Meeting Point for the iGaming Industry in Northeastern Brazil.
16 e 17 de Setembro de 2026
Resort Tauá
João Pessoa, PB.
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Um Novo Marco para o Setor
A New Milestone for the Industry
On September 16 and 17, 2026. João Pessoa will be the setting for a landmark event that will shape the future of the gaming and betting industry in Brazil. The BiS João Pessoa, held at the exclusive Tauá Resort, will bring together the leadership of the iGaming, betting, and lottery industries with regulators, government authorities, and the region’s leading market players in a structured and strategic environment.
By bringing the event to the capital of Paraíba, BiS SiGMA reinforces Northeastern Brazil as a strategic hub for the development of the regulated market. The objective is clear: to foster regional and national dialogue by connecting businesses and public authorities around a legitimate, responsible, and rapidly growing industry.
Official Agenda
09:30 - 09:33
Opening
Welcome Speech09:33 - 09:48Opening CeremonyOpening Session
Alessandro Valente
Carlos Cardama 09:48 - 10:38PanelNortheast Brazil's Potential for Socioeconomic Development
Northeast Brazil brings together strategic assets linked to tourism, football, culture, technology and the iGaming market. Investments in infrastructure, innovation, skills development and cross-sector collaboration drive business, create jobs and strengthen the economy sustainably.
Witoldo Hendrich Jr. 10:40 - 11:10Coffee BreakCoffee Break
11:10 - 11:30Fireside ChatVaquejada Beyond Tradition: Cultural Expression and an Asset of the New Digital Economy
Vaquejada transcends tradition and has established itself as a cultural expression, economic activity and asset of the new digital economy in the gaming and betting market. The X1 format renews competitions, engages younger audiences, generates business and drives tourism, technology and entertainment while promoting cultural heritage.
Matheus Leal 11:32 - 12:22PanelIntegrity in Sports Betting Through Monitoring, Prevention and Transparency
Technology strengthens integrity in sports betting by expanding monitoring, identifying suspicious patterns, preventing fraud and supporting regulatory decisions. With data, artificial intelligence and traceability, the sector advances with greater security, transparency and trust across the market.
Caio Porto Ferreira
Plínio Lemos Jorge 12:24 - 13:54LunchLunch
13:54 - 14:44PanelSustainability and Innovation: Redefining Lottery Portfolios in a Changing Market
Short- and medium-term challenges include modernising portfolios, expanding the market and reaching new audiences. The discussion will also address the growth of illegal activity, regulatory gaps and the need for more effective controls to strengthen and sustain the lottery sector.
Rodrigo Cigliutti 14:46 - 15:36PanelLottery at the Service of the Community: Innovation, Commercialisation and Development
Innovation and commercialisation strategies expand the reach of lotteries and strengthen their contribution to society. With responsible management, transparency and oversight, the funds raised support public policies and projects in health, education, sport, culture and inclusion.
Santiago Schunk 15:38 - 16:28PanelState Lotteries as Drivers of Social Development
Edson Kikuchi 16:30 - 17:00Coffee BreakCoffee Break
17:00 - 17:50PanelVLTs in Brazil: Technology, Operations and Market Outlook
VLTs are gaining ground in Brazil by integrating technology, security, operational efficiency and new entertainment experiences. The panel examines business models, infrastructure, control mechanisms and prospects for the sustainable and competitive expansion of the segment.
Marcello Corrêa
Victor Hugo 17:20 - 18:10PanelThe New Regulatory Landscape for B2B Providers
The regulatory outlook for B2B providers points to potential impacts on companies supplying platforms, games, systems and services to the Brazilian market, particularly in technology, certification, security, operations and growth strategies.
Ana Bárbara Teixeira 18:12 - 18:17ClosingClosing Speech
09:33 - 09:48
Opening Ceremony
Opening Session
Alessandro Valente
Carlos Cardama
09:48 - 10:38
Panel
Northeast Brazil's Potential for Socioeconomic Development
Northeast Brazil brings together strategic assets linked to tourism, football, culture, technology and the iGaming market. Investments in infrastructure, innovation, skills development and cross-sector collaboration drive business, create jobs and strengthen the economy sustainably.
Witoldo Hendrich Jr.
10:40 - 11:10
Coffee Break
Coffee Break
11:10 - 11:30
Fireside Chat
Vaquejada Beyond Tradition: Cultural Expression and an Asset of the New Digital Economy
Vaquejada transcends tradition and has established itself as a cultural expression, economic activity and asset of the new digital economy in the gaming and betting market. The X1 format renews competitions, engages younger audiences, generates business and drives tourism, technology and entertainment while promoting cultural heritage.
Matheus Leal
11:32 - 12:22
Panel
Integrity in Sports Betting Through Monitoring, Prevention and Transparency
Technology strengthens integrity in sports betting by expanding monitoring, identifying suspicious patterns, preventing fraud and supporting regulatory decisions. With data, artificial intelligence and traceability, the sector advances with greater security, transparency and trust across the market.
Caio Porto Ferreira
Plínio Lemos Jorge
12:24 - 13:54
Lunch
Lunch
13:54 - 14:44
Panel
Sustainability and Innovation: Redefining Lottery Portfolios in a Changing Market
Short- and medium-term challenges include modernising portfolios, expanding the market and reaching new audiences. The discussion will also address the growth of illegal activity, regulatory gaps and the need for more effective controls to strengthen and sustain the lottery sector.
Rodrigo Cigliutti
14:46 - 15:36
Panel
Lottery at the Service of the Community: Innovation, Commercialisation and Development
Innovation and commercialisation strategies expand the reach of lotteries and strengthen their contribution to society. With responsible management, transparency and oversight, the funds raised support public policies and projects in health, education, sport, culture and inclusion.
Santiago Schunk
15:38 - 16:28
Panel
State Lotteries as Drivers of Social Development
Edson Kikuchi
16:30 - 17:00
Coffee Break
Coffee Break
17:00 - 17:50
Panel
VLTs in Brazil: Technology, Operations and Market Outlook
VLTs are gaining ground in Brazil by integrating technology, security, operational efficiency and new entertainment experiences. The panel examines business models, infrastructure, control mechanisms and prospects for the sustainable and competitive expansion of the segment.
Marcello Corrêa
Victor Hugo
17:20 - 18:10
Panel
The New Regulatory Landscape for B2B Providers
The regulatory outlook for B2B providers points to potential impacts on companies supplying platforms, games, systems and services to the Brazilian market, particularly in technology, certification, security, operations and growth strategies.
Ana Bárbara Teixeira
18:12 - 18:17
Closing
Closing Speech
09:30 - 10:00
Welcome Coffee
Welcome Coffee
10:00 - 10:02
Opening
Welcome Speech
10:04 - 10:24
Fireside Chat
The Future at Stake: How the STF Could Redefine the Brazilian Market
Extraordinary Appeal 966.177, under Theme 924, currently before the Brazilian Supreme Federal Court (STF), has reignited the debate over the legal boundaries of gambling and its implications for different segments. The panel examines the potential impact of the Court's decision on Brazil's regulated market and the effects this interpretation could have on the sector.
Bernardo Freire
José Francisco Manssur
10:24 - 11:14
Panel
Innovation That Moves Markets: The Strength of Northeast Brazil in iGaming
Private investment, public policies and technology are establishing Northeast Brazil as a strategic hub for operators, investors and platforms. With the country's second-highest concentration of startups, ahead of the South, the region is driving jobs, sport, digital innovation and regional development.
Beetto Saad
11:14 - 11:34
Fireside Chat
Transparency That Strengthens the Market: Anti-Money Laundering and Tackling Illegal Activity
Traceability, financial controls and AML measures are essential to strengthen the regulated market, identify suspicious flows and make it harder for illegal operators to operate. The discussion connects prevention, integrity, accountability and protection of the regulated environment.
Luiz Felipe Maia
11:36 - 12:26
Panel
Land-Based Casinos and Their Economic Potential for Tourism in Northeast Brazil
Land-based casinos can boost tourism in Northeast Brazil by integrating entertainment, hospitality, gastronomy and events. The discussion highlights their potential to attract investment, increase visitor stays, create jobs and strengthen the regional economy.
Laura Morganti
11:48 - 12:38
Panel
Sports Bars and the Economics of the Sports Experience
Sports bars combine entertainment, gastronomy, technology and live sports broadcasting to create immersive experiences and new revenue streams. The discussion highlights business models, partnerships, brand activations, audience loyalty and opportunities for investors and operators.
Lucinéia Souzza
Thomas Carvalhaes
12:40 - 14:10
Lunch
Lunch
14:10 - 15:00
Panel
Beyond the Click: Power and Responsibility in Digital Influence
Affiliates and digital influencers play a strategic role in communicating the betting market. The discussion brings together reach, conversion, transparency, responsible advertising and the ethical and legal boundaries of those who turn audiences into influence, reputation and results.
Bárbara Teles
Comendador Regino Barros
Leonardo Benites
15:02 - 15:22
Fireside Chat
Philanthropy in Play with Capitalisation Bonds and Live Draws
When entertainment and social purpose come together, capitalisation bonds and live draws offer a distinct segment of the betting market, driven by chance and collective impact. The discussion highlights models that turn participation into funding for philanthropic projects and social causes.
15:24 - 16:14
Panel
The Other Side of Football: State and Regional Championships
State and regional championships reveal talent, engage fans and support grassroots development, but still receive limited attention from sponsors and investors. The discussion proposes new models for funding, visibility and recognition for football developed outside the major centres.
Maurício Santos
Beetto Saad
16:16 - 16:21
Closing
Closing Speech
Official Agenda
09:00 - 09:30
Welcome Coffee
Welcome Coffee
09:30 - 09:33
Abertura
Discurso de boas-vindas
09:33 - 09:48
Cerimônia de Abertura
Sessão de Abertura
Alessandro Valente
Carlos Cardama
09:48 - 10:38
Painel
Potencialidades para o Desenvolvimento Socioeconômico do Nordeste
O Nordeste reúne ativos estratégicos ligados ao turismo, ao futebol, à cultura, à tecnologia e ao mercado de iGaming. Investimentos em infraestrutura, inovação, qualificação e articulação intersetorial impulsionam negócios, geram empregos e fortalecem a economia de forma sustentável.
Witoldo Hendrich Jr.
10:40 - 11:10
Coffee break
Coffee break
11:10 - 11:30
Fireside Chat
Vaquejada Além da Tradição: Expressão Cultural e Ativo da Nova Economia Digital
A vaquejada transcende a tradição e se consolida como expressão cultural, atividade econômica e ativo da nova economia digital no mercado de jogos e apostas. O formato X1 renova as competições, aproxima o público jovem, gerando negócios e impulsionando turismo, tecnologia e entretenimento, com valorização cultural.
Matheus Leal
11:32 - 12:22
Painel
Integridade nas Apostas Esportivas com Monitoramento, Prevenção e Transparência
A tecnologia fortalece a integridade nas apostas esportivas ao ampliar o monitoramento, identificar padrões suspeitos, prevenir fraudes e apoiar decisões regulatórias. Com dados, inteligência artificial e rastreabilidade o setor avança com mais segurança, transparência e confiança em todo o mercado.
Caio Porto Ferreira
Plínio Lemos Jorge
12:24 - 13:54
Almoço
Almoço
13:54 - 14:44
Painel
Sustentabilidade e Inovação: Redefinindo o Portfólio das Loterias em um Mercado em Transformação
Entre os desafios de curto e médio prazo estão a modernização dos portfólios, a ampliação do mercado e a conquista de novos públicos. O debate também irá abordar o avanço da ilegalidade, as lacunas regulatórias e a necessidade de controles mais eficazes para fortalecer e sustentar o setor de loterias.
Rodrigo Cigliutti
14:46 - 15:36
Painel
Loteria a Serviço da Comunidade: Inovação, Comercialização e Desenvolvimento
Inovação e estratégias de comercialização ampliam o alcance das loterias e fortalecem sua contribuição para a sociedade. Com gestão responsável, transparência e fiscalização, os recursos arrecadados apoiam políticas públicas e projetos de saúde, educação, esporte, cultura e inclusão.
Santiago Schunk
15:38 - 16:28
Painel
Loterias Estaduais como Vetores de Fomento Social
Edson Kikuchi
16:30 - 17:00
Coffee break
Coffee break
17:00 - 17:50
Painel
VLTs no Brasil: Tecnologia, Operação e Perspectivas de Mercado
Os VLTs ganham espaço no Brasil ao integrar tecnologia, segurança, eficiência operacional e novas experiências de entretenimento. O painel analisa modelos de negócio, infraestrutura, mecanismos de controle e perspectivas para a expansão sustentável e competitiva do segmento.
Marcello Corrêa
Victor Hugo
17:20 - 18:10
Painel
O Novo Cenário Regulatório para Provedores B2B
As perspectivas regulatórias para os provedores B2B sinalizam possíveis impactos sobre empresas que fornecem plataformas, jogos, sistemas e serviços ao mercado brasileiro, especialmente em tecnologia, certificação, segurança, operação e estratégias de crescimento.
Ana Bárbara Teixeira
18:12 - 18:17
Encerramento
Discurso de encerramento
09:30 - 10:00
Welcome Coffee
Welcome Coffee
10:00 - 10:02
Opening
Welcome Speech
10:04 - 10:24
Fireside Chat
The Future at Stake: How the Brazilian Supreme Court Could Reshape the Market
Extraordinary Appeal 966.177, under Theme 924, currently being reviewed by the Brazilian Supreme Court (STF), has reignited the debate over the legal boundaries of gambling and its implications across different segments. The panel analyses the potential impact of the Court's decision on Brazil's regulated market and the effects this interpretation could have on the industry.
Bernardo Freire
José Francisco Manssur
10:24 - 11:14
Panel
Innovation Driving Markets: The Power of Brazil's Northeast in iGaming
Private investment, public policies, and technology are establishing Brazil's Northeast as a strategic hub for operators, investors, and platforms. With the country's second-largest concentration of startups, ahead of the South, the region is driving jobs, sport, digital innovation, and regional development.
Beetto Saad
11:14 - 11:34
Fireside Chat
Transparency That Strengthens the Market: Anti-Money Laundering and Tackling Illegal Activity
Traceability, financial controls, and AML measures are essential to strengthening the regulated market, identifying suspicious flows, and making it more difficult for illegal operators to operate. The discussion connects prevention, integrity, accountability, and protection of the regulated environment.
Luiz Felipe Maia
11:36 - 12:26
Panel
Land-Based Casinos and Their Economic Potential for Tourism in Brazil's Northeast
Land-based casinos can boost tourism in Brazil's Northeast by integrating entertainment, hospitality, gastronomy, and events. The discussion highlights the potential to attract investment, extend visitors' stays, create jobs, and strengthen the regional economy.
Laura Morganti
11:48 - 12:38
Panel
Sports Bars and the Sports Experience Economy
Sports bars combine entertainment, gastronomy, technology, and sports broadcasting to create immersive experiences and new revenue streams. The discussion highlights business models, partnerships, brand activation, audience loyalty, and opportunities for investors and operators.
Lucinéia Souzza
Thomas Carvalhaes
12:40 - 14:10
Lunch
Lunch
14:10 - 15:00
Panel
Beyond the Click: Power and Responsibility in Digital Influence
Affiliates and digital influencers play a strategic role in communicating the betting market. The discussion brings together reach, conversion, transparency, responsible advertising, and the ethical and legal boundaries of those who turn audiences into influence, reputation, and results.
Bárbara Teles
Comendador Regino Barros
Leonardo Benites
15:02 - 15:22
Fireside Chat
Philanthropy in Play: Capitalisation Bonds and Live Draws
When entertainment and social purpose come together, capitalisation bonds and live draws offer a distinct segment of the betting market, driven by chance and collective impact. The discussion highlights models that transform participation into resources for philanthropic projects and social causes.
15:24 - 16:14
Panel
The Other Side of Football: State and Regional Championships
State and regional championships uncover talent, engage supporters, and sustain grassroots development, yet they still receive limited attention from sponsors and investors. The discussion proposes new models for financing, visibility, and valuing football developed away from the major centres.
Maurício Santos
Beetto Saad
16:16 - 16:21
Closing
Closing Speech
Why João Pessoa?
João Pessoa was not chosen by chance. The city represents the dynamism and growth potential of the Brazilian market beyond the country’s traditional business hubs. The event in Tauá Resort provides the ideal setting for high-level networking, allowing institutional discussions and business opportunities to take place in an environment of excellence.
Like Brasília, BiS João Pessoa positions itself as the natural forum for discussing public policies, regulatory guidelines, and the path the industry must take to ensure its long-term sustainability.
A Look Toward the Future
BiS João Pessoa takes place at a pivotal moment, marked by the full implementation of Brazil’s federal regulatory framework and the growing importance of state-level operations. By connecting the industry directly with regional discussions, the event helps align expectations and foster collaborative solutions.
More than just a conference, the event establishes itself as a platform for institutional collaboration, capable of driving meaningful impact on the discussions shaping Brazil’s gaming and betting market.
What Lies Ahead
Building on the success of previous editions, BiS João Pessoa now becomes part of the BiS SiGMA strategic ecosystem. The event reinforces the brand’s commitment to maintaining a strong presence wherever the future of the market is being shaped.
The future of the industry depends on regional integration—and BiS João Pessoa is where these conversations take place in a structured, responsible, and strategic environment.
